When I’m sick, I get real bitchy. So here’s another rant.
I saw complaints about some radio station dude saying they never play songs by two girl singers in a row because you don’t want too many tomatoes in your salad. Yes, it’s annoying; it’s misogynist. But what makes you think that dude has any control over what’s played on the air?
When John Fisher and I went “on tour” with 1,000 freshly-minted 45-rpm records with “Paradise” on one side and Ed Hargadine’s “Conservationist” on the other, we hit every rural radio station in Oregon and Washington. The issue got us in the door, and often got us interviewed—the “Gorge Wars” would be “hot” for nine years. We left a 45 for the DJ; that’s how it was done. If the DJ liked it, he’d play it; if people requested it, he’d play it a lot. We knew “Paradise” was getting played a lot because we saw news articles in big-city papers saying so(!).
There was one radio station we visited that couldn’t take our record. There was one person in the building—a girl behind a desk—and a gigantic reel-to-reel tape player that took up an entire wall. She told us every day UPS delivered a new 24-hour tape to all the stations this outfit owned, and her job was to switch tapes. And I remember thinking, “This is the future of the radio business.”
Fast forward to 2004. My weekly 300-mile commute to my city-manager job in Union (OR) takes me through a gigantic desolate area where I can pick up only four radio stations, two in Oregon and two in Washington, all owned by ClearChannel. Those four stations not only play the same 20 songs, they play them at the same time.
A “bigger is better” mindset has been dominating nearly every field of endeavor for a while now, and music has been no exception. I don’t know how many people control radio broadcasting (I only know that ClearChannel looks very big); I understand there are only three record companies now, though. There are a couple of side effects to this “bigger is better” thing that matter to me:
Those local DJs used to be the talent filters for the music business. You called the DJ, you requested a song, and he played it. You can’t do that any more. The person you reach (if you do) at the radio station has as much control over what’s being played as that girl above changing those 24-hour tapes.
Those DJs were also where an aspiring musician, band, or writer first got heard; you or your manager gave a record to the DJ, and if the DJ liked it, he’d play it. And if people requested it, it’d get played a lot. A lot of famous musicians got their start this way—Elvis, Buddy Holly… Chuck Berry even wrote a song about it. People like that aren’t going to surface from the grassroots any more, because there’s no one they can give their record to.
I’m not going to go all Bernie Sanders and maintain “big is bad” (though I think it is, and has been), and will simply point out that wherever the current crop of “hits” and “stars” came from, it wasn’t you and me, because we have no way of saying what we want. I think there’s been a significant and obvious drop in product (i.e, songs) quality as a result of “bigger is better,” but I have no way to tell the people who might be in a position to do something about it. I don’t even know who they are.
There are some bright spots. The local radio station in these parts has “The Morning Show” with a live DJ, a long tradition which is very popular—and I know the guy, and he has played my stuff. There’s a little FM station in southern Oregon that still has live DJs with their own playlists, and I know one of the DJs there, and he’s played my stuff on occasion, too. Opportunities like that exist—I know other people who are using similar ones. They are just very few and far between.
If “terrestrial” radio is useless now, what about Internet radio? I don’t know; I don’t think we have any where I live, but there seems to have been quite a proliferation of these little independent things lately. As a general rule, if the thing is run by a real person, who will listen to your stuff and play it if he likes it, it’s worth a shot.
And with that, I believe I am done being bitchy for a while, and will go back to bed. It is still the middle of the night here, and I am trying to get over my Crud in time for the Blue Heron show Friday—five days from now.
Joe